AI Insights · Timothy · July 2021
Top 5 Film & Television Apps in the US: Q2 2021 Performance
In Q2 2021, the Top 5 Film & Television apps in the United States demonstrated varied performance trends in downloads, revenue, and active users. Sensor Tower provides deeper insights into these metrics.
During the second quarter of 2021, the leading Film & Television apps in the United States exhibited diverse performance trends. Here’s an overview of their weekly downloads, revenue, and active user metrics based on data from Sensor Tower.
HBO Max: Stream TV & Movies saw a notable increase in weekly revenue, peaking at approximately $10.5M in the final week of June. Weekly downloads fluctuated, reaching a high of around 1.9M in late March and gradually declining to about 552K by the end of June. Active users showed a mixed trend, starting at 6.7M in late March and ending at roughly 6.4M in the last week of June.
Disney+ exhibited a significant surge in weekly revenue, peaking at approximately $13.8M in the last week of May. Downloads followed an upward trend, starting at 557K in late March and growing to about 748K by the end of June. Active users showed consistent growth, starting at 10.3M in late March and reaching around 12M by the end of June.
Hulu: Stream TV shows & movies maintained steady revenue, hovering around $2.8M throughout the quarter. Downloads remained relatively stable, fluctuating between 442K and 522K. Active users showed minor fluctuations, starting at 18.5M in late March and ending at around 17.9M by the end of June.
Netflix had consistent weekly revenue, peaking at around $2.1M in late June. Downloads showed a steady pattern, starting at 642K in late March and ending at approximately 622K by the end of June. Active users remained stable, starting at 32.7M in late March and reaching around 34M by the end of June.
Crunchyroll experienced a gradual increase in weekly revenue, peaking at about $2.2M in the last week of June. Downloads remained steady, fluctuating between 116K and 166K. Active users showed a slight decline, starting at 3.2M in late March and ending at approximately 2.6M by the end of June.
These insights highlight the dynamic nature of the Film & Television app market in the United States during Q2 2021. For more detailed analysis and insights, visit Sensor Tower.
